The Lagos State Signage & Advertisement Agency(LASAA) has suspended, pending final investigation, the practicing Licence of an advertising firm, Provision Media System Limited, over indecent advertisement around the Lekki/Ikoyi toll gate.
A statement signed by the Managing Director of LASAA, Mr. Mobolaji Sanusi, on Saturday, said the unregistered mobile advertising truck which had no valid registration for the current year 2019 was “illegally deployed in engaging in abysmally debasing projection of semi-nude women for several hours around the Lekki/Ikoyi toll gate.”
LASAA said a check on its records for the current year 2019 confirmed that the truck with Lagos State plate number APP713XL was not registered with the agency for the deplorable purpose for which it was deployed by the company on Saturday.
“We wish to state, without equivocation that, no outdoor mobile advert truck within the jurisdiction of our dear state is licensed to display such crass immorality of the calibre that the owner(s) of this unregistered truck exhibited on our roads over the weekend”, the agency said.
The agency warned that “the government of Lagos State, under the leadership of Governor Babajide Sanwoolu, has zero tolerance for any slightest attempt by anyone, under whatever guise, to debase the moral fabric of our dear state. Nobody/company can hide under the guise of engaging in outdoor advertising business to display obscenity that is antithetical to our cherished cultural and moral values.”
It added that the full weight of the law, as enshrined in the agency’s extant law, will be meted on the company owning this erring outdoor mobile truck after due investigations must have been concluded.
LASAA also assured members of the public that the agency would henceforth scrutinise activities of mobile trucks to forestall a recurrence of such an avoidable obscenity.
“The state under Governor Babajide Sanwoolu will not in any ramification condone the use of outdoor advertisement structures, whether static or mobile, to perpetrate illegally obscene activities,” it added.
The Advertising Practitioners Council of Nigeria (APCON) has condemned viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.
APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.
“We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future”.