Chealsea say Three will be the new official shirt partner starting next season.
The partnership brings together a Premier League football club and a premium brand in connectivity, with both aiming to build towards headline-grabbing success in 2020.
It is, appropriately, for three years initially with Three’s logo to appear on all of Chelsea’s shirts from 2020/21, including Chelsea Women and Academy sides as well as our men’s team.
The partnership covers the whole Chelsea family.
In addition, Three, which has grown from being the UK’s first 3G-only network in 2003 to having the UK’s leading 5G spectrum holdings with more than the rest of the industry combined, launched 5G services in 2019 and will ensure Stamford Bridge is 5G-enabled within the first year of the partnership.
The deal is a significant one for Chelsea financially but it is also important our official partnerships are a good fit and our new shirt one with Three clearly is.Chelsea Football Club chief executive Guy Laurence explains:‘
Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners.‘With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.’